Sandra has an educational background in Hospitality and BA Honours Degree in Tourism Business. She has over 17 years of experience in the travel & tourism, hospitality, and events industry. Before joining ConferenceDirect she had a diverse career background working on a renowned global cruise liner as, a travel consultant, incentives, hotel sales, marketing, event operations, and hospitality. She has extensive knowledge of Ireland and planned and executed corporate incentive programs throughout the island of Ireland. In addition, she worked as a Project Manager for a Medical Communications company planning and delivering healthcare conferences & events throughout the U.K. and Europe.
She is a highly motivated and savvy negotiator and has intensive experience in travel management, logistics, operations, and meticulous planning of events from concept to completion. She always delivers excellent customer service and nurtures positive relationships with venues & suppliers which contributes to the success of any event. She would be your trusted global partner every step of the way and, no matter if you are looking for the best-suited venues, hotels, or if you are planning an event, big or small, she would be passionate to ensure all your needs are met and exceeded.
Single Point of Contact
As your ConferenceDirect Associate, I am your single point of contact for everything from planning your event and sending RFPs to negotiating contracts and analysing after-event statistics.
I understand every detail of hospitality-related contracts and help protect clients against potentially costly, and often overlooked details of these complex agreements.
Experience You Can Trust
I have a proven track record and years of industry experience. But more importantly, I’m ready to help you save time and money while increasing attendee satisfaction and maximizing your event ROI.